Sunday, 03 January 2021 07:50

One “marketing lesson” you can learn from “Pooja” the vegetable seller

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Or “Pooja Madam” as some call her.

An insanely annoying and aggravating lady, but then again, India tends to be that way too on a LOT of things, most actually.

For one, you can’t walk into ...

Ah, but wait.

This is a “story” from the past (and probably still happens now today as well).

India for whatever reason is a country that despite having a billion plus people doesn’t have a Walmart, or local equivalent, or even a little bitty “7 – 11” or “Mei Yi Jia” as China does (and I love it! Best guys ever, and they deliver everything to your doorstep with a HUGE SMILE! Commie dictatorships DO have a lot of benefits it seems, hehe) where you can buy ESSENTIALS.

Like you know, beer, water etc.

Stuff that you and I wouldn’t think TWICE about buying (i.e. in the “where can I buy it from”).

Walk down the street and get it, or if you’re in china, get it delivered if you can speak the local lingo which I can. And if you can’t, use WeShat translation, hehe, which has improved a lot from when the nuts first put it out.

But India?

Even getting liqor in most parts of the country that I’ve been to is a chore, let alone “easy or accessible”.

At least that is the story with the crappy religion obsessed, honor killing, uber “pseudo” macho, big bellied chest thumping jingoistic Northern part of the country which yours truly has had the misfortune of being in the most (when he’s there).

I’ve heard the South is an entirely different beast altogether ... like a different country almost.

And being even the Chinese love South India, there must be something to it. 

Hey, the Chinese hate everyone and everything that isn’t Han Chinese, and the “dark skin” found in South India?

You wouldn’t want to hear what they actually think and say about it!

But business wise, the Chinese are smart.

Money is ALL.

And when money is at stake, they’ll do business in Africa as well and won’t utter a word. In fact, they’ll be so friendly to you that you’ll never realize the snake is there – waiting to STRIKE.

China, you beauty!

And the admittedly beautiful GIRLS, hehe.

But anyway ...

Back to Pooja.

So India doesnt have those stores we are all used to. Buying vegetables and such is done like in the 1940’s – wet market style, or you have “local vegetable sellers” that show up at your doorstep at all hours until night (which of course is when most people come back from work and shop but of course, they’re all gone then!) - badger you into buying insanely over priced and usually STALE veggies and fruits etc ... and haggle, hassle, and PESTER you until the cows come home.

Not to mention the amount they YELL.

Yelling seems to be a national pastime in India. Like a banshee, like my Dad prefers. I dont know why ... but these vegetable sellers literally yell and holler all day long, and it’s accepted. 

Peace and quiet anyone?

Ah, but I know.

How dare I say anything!

In China, if I point out something bad – how dare I. Hehe.

But China’s admittedly a LOT, LOT, LOT easier to live in than India. I gotta say it, and I have.

Anyway ... marketing lesson you ask?

Well, she shows up ALWAYS.

Sure, she sells stuff at an even more overpriced rate than most others. She’s pushy, bossy, and even the WOMEN who she sells to don’t like her, and call her names you wouldn’t want me to mention here.

And the quality is crappy.

But she does ONE thing right.

She SHOWS up.

Shes always YELLING.

She’s always “there” for the most part.

And therefore, brings to mind the maxim.

“Out of sight, out of mind” ...

And that, my friend, is how she keeps making sales (last I knew her at least).

“knew” as in,w ell, saw her ...

Now, am I saying your product should be shitty or overpriced or what not?


But the point is, keep on showing up, and you’ll ultimately get to wher eyou wanna be.

SHOWING up is more than half the battle won in my opinion.

Same thing for fitness, bro.

Keep ON showing UP.

Keep on DOING the thing.

Believe me, thats the single most important thing (along with consistency) that most miss in terms of life, busines, and yes, fitness as well.

Once a while ain’t gonna work if you wanna get goo d at pull-ups for one.

You crank – daily. Multiple times a day.

You don’t go for broke all the time.

But you keep showing up, keep on (like Stallone said recently in the “40 years of Rocky” biopic) “buying that lottery ticket”.

Because one day, you neber know my friend.

You truly never know!


Rahul Mookerjee

PS – Pick up Gumption Galore here.

PS #2 – Pooja’s hardly the epitome of fitness, but she does WALK a hell of a lot, which is probably why she’s not insanely fat like some of the nutzos that sit on a couch and do nothing but guzzle bucketloads of beer and complain about pull-ups and how I do “nothing but say just do it”. Walking, my friend is one of the thing I talk about in detail in 0 Excuses Fitness and Advanced Hill training.

Grab both now, and make sure to get the COMPILATION on pull-ups too!